TrendingAI Max Turns 1 with new ways to steer performance and expansion to more advertisers
As AI Max turns 1, we’re helping you capture even more opportunities in the expanding Search universe.
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TrendingAs AI Max turns 1, we’re helping you capture even more opportunities in the expanding Search universe.
TrendingUpgrade to AI Max to simplify your workflow and access our most advanced tools.
TrendingBuilt for the next generation of Search, AI Max for Shopping campaigns helps retailers reach shoppers the moment discovery begins.
Google donates the Agent Payments Protocol (AP2) to the FIDO Alliance to help secure the evolution of AI-driven commerce.

Supercharge performance across the shopper journey by connecting Albertsons data with Google’s AI and scale.
How Google is building tools to make creator partnerships accessible and effective.

Learn more about our latest Demand Gen Drop and ways to maximize campaign performance in Demand Gen campaigns.

Three new agentic safety and policy features integrated into Ads Advisor will help protect and streamline your Google Ads account.
Google blocked 8.3 billion ads in 2025 but suspended fewer advertisers.

Gemini-powered tools vastly improved our ability to stop deceptive ads, and we’re continuing to evolve to stay ahead of bad actors.

AI Max is moving out of beta, with improved performance quality across targeting and creative capabilities along with more enhanced controls.
How retailers can adapt to the rapidly evolving advertising landscape, on the Ads Decoded Podcast.